Registration is important. Ticketing makes the job so much easier when planning an event that exceeds the audience of a 'personal/ intimate event'. It helps the planner to set realistic goals and put pertinent strategies in place. Evacuation strategies are always critical. Depending on the nature of the event, you might be clueless and or unfamiliar with the 'individual attendees'.
Marketing has become more universal and simplified. The more professional your marketing strategy is the more successful you’ll become. Ticketing is an effective way of controlling sales and audience. It dictates – catering, layout, audio setup, just to name a few. Your aim is not just to ‘be magical’, but to also be profitable. Your ROI needs to make sense.